A hospital in Stockholm has published a job advertisement trying to attract nurses who are both qualified and "TV-series hot" in what has been explained as an "attempt to catch people’s attention".
"We’re looking to recruit competent nurses above all, but we wanted to stick out a bit with our advertising campaign, and we managed to do that," said nursing manager Jörgen Andersson of the Stockholm South General (Södersjukhuset) to The Local.
“You will be motivated, professional, and have a sense of humour. And of course, you will be TV-series hot or a Söder hipster. Throw in a nurse’s education and you are welcome to seek a summer job at Södersjukhuset’s emergency department."
“We want people to be curious and have a little imagination,” said the head nurse Elisabeth Gauffin about the campaign to the Metro newspaper.
The internet advert has now clarified that the term "TV-seriesnygga" and "Söder hipster" were phrases directly borrowed from a quote from daily Dagens Nyheter’s Sunday supplement, where a satisfied customer had praised the service of the hospital using the same words.
The Swedish word “snygg” (or “snygga” in this case) can be translated as somewhere between hot and good looking.